Your employee benefits packages are important tools your company can use to attract and retain talent. Click here to learn how to design these packages.

How to Design Desirable Employee Benefits Packages

If you think employee benefits packages don’t matter much, think again.

In a recent survey, 80% of employees said they’d prefer better benefits over a pay raise. And nearly 60% of workers would leave their current position if they were offered a similar role with better employee benefits.

Of course, creating the ideal compensation package is easier said than done. What are today’s employees most interested in receiving?

Here are four things you need to include if you want to attract talent to your company.

1. Health Insurance & Wellness Benefits

Medical insurance is an absolute must, and dental and vision coverage are excellent options to offer as well. If it’s time to up your health insurance offerings, you can find out more at

These days, though, employees expect more than just medical coverage. With so much emphasis on wellness and self-care, it’s best if you can offer other options to attract the best talent.

This might include:

  • A free gym membership
  • An in-house massage therapist
  • Mental health therapy
  • Nutritional counseling
  • Telemedicine options

The more wellness perks you offer, the more excited people will be to work for your company.

2. Life Insurance & Financial Security

In addition to a great salary today, your employees also want to plan for their future needs. To help them prepare for the future, you might consider offerings like:

  • Retirement plans
  • Pension plan (or the option to exchange salary for pension)
  • Stock options
  • Commissions & bonuses
  • Life insurance
  • Financial planning & counseling
  • Student loan assistance
  • Continuing education options

The more you invest in your employees, the more likely they are to stick with you for the long haul.

3. Work Environment Perks & Benefits

You may not be able to offer an in-house playground or a nap room like Google does, but you can still take steps to create an amazing work environment. Here are some ideas to consider:

  • Flexible work hours
  • Remote work options
  • Paid paternal leave
  • Paid sick leave
  • Free beverages and snacks
  • Casual dress days
  • Bring-your-pet-to-work options
  • Fun company events

Even if you run a relatively small business, you can offer huge perks to make your employees feel like a million bucks.

4. Lifestyle Benefits & Perks

What happens when your employees leave work for the day? Are there additional benefits you could offer to make their lives easier and “wow” them in the process?

You might think of things like:

  • Grocery delivery
  • Babysitting or childcare services
  • Public transportation passes
  • Free parking
  • Discounted legal services
  • Carpooling options

As you can see, the sky really is the limit when it comes to designing employee benefits packages!

Create Stellar Employee Benefits Packages

Employee benefits packages begin with medical care, but they shouldn’t end there. The truth is that there’s an endless amount of options you can add to attract and retain the best workers for your company! You can find more at Loop:

Bookmark this list and refer back to it as you work with your HR team to design the best benefits package for your hard-working employees.

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