Before the worldwide web, companies had to get the word out about their products the good old fashioned way. Consumers found what they were looking for using the Yellow Pages and by word of mouth. Saying that things are a bit different now is a major understatement. Nowadays, companies must turn to digital marketing to promote themselves.
One of the most successful digital marketing tactics is investing in SEO services. SEO, or search engine optimization, is a strategic plan for ranking high on a search engine, particularly Google. SEO has been around for a while, but it has changed drastically since its origination over a decade ago. Please read about the evolution of SEO over the years and how it is expected to evolve in the years to come.
SEO Has Become About the User Experience
Up until recently, search engine optimization and user experience design was completely different concepts. Now, they fit together like two peas in a pod. Now, proper SEO is all about how the user experiences a website. The user will enjoy a fully optimized site. In other words, a site that lacks a positive user experience isn’t likely to rank high on a search engine.
Template Monster says that “it is hard to deny the fact that websites with cool, modern, and easier UX are doing better these days. This means that SEO has now become about crafting your content and user experience to appeal to Google the right way so that customers can find you.”
Content Must Offer Value
In the past, valuable content was not nearly as important as it is today. Companies were able to post just about anything. As long as the content had the right keywords and phrases, it would rank fairly well. Now, that practice is called keyword stuffing, and it is something that Google can detect.
It no longer matters if you include all the necessary keywords millions of times. If the content doesn’t provide some value to the reader, it won’t rank well. Actually, if you add too many keywords within your content, it might actually penalize you. Do your best to fit your keywords naturally within the content. You definitely want to avoid keyword stuffing and create content that readers actually enjoy.
Speedy Web Pages Are Crucial
If your website lacks speed, you won’t be able to grasp the attention of your reader. Someone will visit your website, wait around for the home page to load. After about 30 seconds of waiting with no success, that person will move on. A recent study shows that many internet users won’t even wait around for 2 or 3 seconds before moving.
It’s safe to say that internet users living in 2019 are much less patient than internet users ten years ago. Who knows where this impatience comes from, but a website lacking speed won’t do your company any favors. It doesn’t just affect your search engine ranking, but also your potential profits.