SafeOpt is one of the internet’s leading email retargeting platforms. There are over 260 million active American users, which you can immediately gain access to by signing up for their service.
If you are not familiar with email retargeting, then it is when you send a visitor to your website an email asking them to come back and continue browsing, after they have left. Sometimes, these emails include discount codes, which act as further encouragement.
As a business owner, you should always be thinking up ways to increase your profits and make more sales. This post will tell you all of the advantages you will derive from using SafeOpt’s reliable and trusted service.
Personalised Content
When you’re sending out retargeting emails, it’s always a nice touch to personalise them. Personalising them shows that you know (and care about) your audience. However, without SafeOpt, and unless the people browsing your site were all signed up to your site’s email news list, there is no way that you would be able to know all of your site’s visitor’s personal information. When you sign up for SafeOpt’s service, you can send retargeting emails to consumers, addressed directly to them. Over 260 million people use SafeOpt’s service, so there is a strong chance that most of the people that visit your site will be users of it.
Sending Discounts
In addition to being able to send out personalised emails to people, you can also send people news of promotional sales, or even unique voucher codes. Sending out voucher codes can be a highly effective way of encouraging people to purchase products from your store. Things are hard financially for a lot of people at the moment. If your items are highly-priced, then sending people codes could be a good way of giving them the push that they need to purchase a product and convert themselves from a lead into a customer.
Engaging Visitors
It can be hard to engage your site’s visitors all of the time. Business owners have a lot of different things to worry about, from marketing to increase sales. User engagement is one of the last things people tend to focus on, but it is also one of the most important things business owners need to consider. SafeOpt’s service makes it easy to engage your site’s visitors. Every single person who comes through that’s a user of their platform can be sent emails targeting them and giving them access to discount codes.
Forcing Sales
SafeOpt’s service makes it a lot easier for you to force through sales. If a person is interested in buying a product from you but can’t afford to, then sending them a discount code is a highly effective way of getting them to reconsider their decision to abandon your site and continue with their purchase. The longer people have to think about making purchases, the less likely they are to go ahead with them. By striking consumers as soon as they leave your site and sending emails, you can force through sales.
Remotivating People
In addition to forcing through sales, you can also remotivate people. Sometimes people are on e-commerce sites looking for products, but then something happens in real life, they get distracted, and they return unmotivated, and close the tabs that they were looking at. You can easily remotivate people by sending them emails that contain discount codes, or even just information about the product they were looking at. Remotivating people isn’t easy when you don’t have their contact information, however. As already mentioned, SafeOpt’s platform allows you to reach out to people who haven’t signed up for your news list and submitted their personal information to you.
Product Releases
SafeOpt also encourages the businesses that are signed up for it to send out news of product releases to people via email. Sending out news of new product releases can be a very effective way of engaging your audience and encouraging them to support you. As a business owner, you should always be devising schemes to bring attention to your new product releases. SafeOpt’s platform makes doing this easier than ever before. News of product releases will help you to build more interest and excitement around product releases.
Early Access
Another advantage of using SafeOpt’s platform is that you can send people information about early product releases, too. In fact, the platform encourages the brands that it works with to do this. It promises the users of its platform news of early releases. Sending consumers news of early releases is an effective way of engaging them and encouraging them to support your business. You may even want to give people special discount codes, where they can get 5-10% off of the new product that is being released. Doing this can bring attention to your business and engage your audience even further.
Building Audience
Because SafeOpt’s network has over 260 million users, you can actually build your audience using the platform. When people come to your site, intentionally or accidentally, you can send them emails encouraging them to come back, once they leave. If these people were not already users of your site or a part of your audience, then getting them back is a highly effective way of building up your audience. Sending them emails will engage them. Then, they can use the promotional codes you send them to become customers.
More Sales
As mentioned abundantly throughout this post, SafeOpt’s platform can help you to make more sales. You should always be thinking about ways to make more sales. Offering promotional codes is a good way to do this, although it is worth noting that if you send out too many codes, or hold too many sales, you will devalue your brand. Devaluing your brand can destroy your reputation in the eyes of consumers and make your business look cheap. The last thing that you want to do if you want to run a successful business is to devalue your brand.
SafeOpt’s service can help you to make more sales, build a larger audience, and achieve success. It is a very easy platform to use and is very affordable. If you have not heard of it before, then it’s definitely worth reading about.
