SEO, or search engine optimization, is crucial to a successful business. But how could you strengthen your SEO strategy with SEO for businesses?
Most business owners are familiar with content SEO, which involves the creation and ranking of content. However, content SEO is not enough. There is also technical SEO, and people should be familiar with it, too.
So, what is the difference between content SEO vs technical SEO? We have the answers.
Here is a guide to all the details you need to know, so read on.
What is Content SEO?
Content SEO is a type of optimization designed to increase a website’s visibility in the organic search engine results pages (SERPs). Content SEO is important for an online business, as it helps the website to be more discoverable by potential customers.
Some key components of a successful Content SEO strategy are:
Keyword Research
Content SEO will emphasize the development of compelling, keyword-rich content to attract visitors to a website. Keyword research helps to identify the best opportunities for optimizing the content, titles, descriptions, and tags of a website.
Readability
Content SEO focuses on optimizing content to be studied by search engine algorithms and humans. Proper grammar, sentence structure, and formatting can ensure that your content can be easily understood, making it more likely to rank higher in the search engine result pages.
Image Optimization
Images should be properly tagged and described and be relevant to the content of the web page. They should also be web-optimized or resized according to the screen size of the device.
High-quality Content
Content SEO aims to increase your SEO rankings with content that is relevant and targets your audience. It should focus on providing original, informative, and valuable content that will help searchers solve their problems and provide them with what they are looking for.
What is Technical SEO?
Technical SEO is a type of optimization that focuses on making the website search engine-friendly. Technical SEO helps with increasing visibility in search engines, as the website can be crawled and indexed quickly.
Technical SEO focuses on these key elements:
Crawlability and Indexing
Technical SEO involves optimizing elements, such as meta tags and page structure, that improve search engine bot’s ability to access, analyze, and crawl the website. Properly structured URLs and improved page loading times can also have a significant effect on the crawlability and indexing of a website.
Robots.txt
Robotstxt helps search engine crawlers find and index your web pages. This is done by creating a robot exclusion file, also known as a robots.txt file, that lets search engines know what content they should or should not index.
XML Sitemap
XML Sitemap is a technical SEO tool that helps search engine crawlers to efficiently explore and index a website. It is a file that essentially helps webmasters communicate to search engines about the pages and URLs that should be included in a search engine’s index of a website.
Mobile Optimization
Technical SEO looks at compressing codes, optimizing images, and improving the UI/UX to ensure mobile users have an enjoyable experience.
Ultimate Guide to Content SEO vs Technical SEO
Content SEO and Technical SEO are processes that should be used together to ensure success. With all the benefits of SEO, it’s clear to see the importance of using both to build a strong base. Now that you know the differences between Content SEO vs Technical SEO, it’s time to take the next step and implement the strategies into your SEO practice.
Check out our other blog posts for more business tech tips and advice.
