Are you looking to break into the graphic design field?
If so, it can be helpful to know what employers are looking for. But, it can feel a bit overwhelming if you have no idea where to start building your portfolio.
You may still be unsure of your abilities. Knowing what skills you need can help you figure out what you should be putting your efforts into.
So what kind of graphic design skills do employers look for nowadays? That’s what we’ll be covering today.
Keep reading to learn more!
1. Skill in UI/UX Design
User Interface (UI) and User Experience (UX) design have become crucial aspects of graphic design. Employers are seeking designers who can create appealing interfaces across various platforms.
A solid understanding of UI/UX principles will set you apart from the competition. You must also know information architecture, wireframing, prototyping, and usability testing.
Show your ability to design intuitive user interfaces and enhance user experiences. This will make you an invaluable asset to any design team.
2. Motion Graphics
In recent years, motion graphics have gained significant popularity. This is especially in digital marketing and social media campaigns. Employers are now seeking designers who can bring static designs to life through animation and motion.
You need to have expertise in motion graphics software, such as Adobe After Effects. You must also understand the principles of timing, easing, and storytelling through animation.
These will make you a valuable addition to any team. Knowing how-to-make-an-infographic-to better represent your skills will make your graphic design portfolio stand out.
3. Responsive Web Design
There is an increasing number of people accessing the internet through mobile devices. That’s why responsive web design has become essential. Employers want designers who can create websites that adapt to different screen sizes and devices.
4. Branding and Identity Design
Creating a strong brand identity is crucial for businesses. And graphic designers play a vital role.
Employers seek designers who can develop cohesive brand identities. Skills like logo design, typography, color theory, and brand strategy are highly valued.
Showcase your ability to create a comprehensive brand identity system. This includes logo design, typography, color palette, and brand guidelines. This will prove your expertise in this area.
Start Building Your Graphic Design Skills Today
As the digital landscape continues to evolve, employers will want job-seekers to have the right kind of graphic design skills in 2023. Look ahead to the future and make sure you’re staying up to date with industry trends and brushing up your portfolio.
With the right preparation and knowledge, you can be an invaluable asset as a 2023 graphic design professional. So stand out and start building a career as a graphic designer. Upgrade your skills today.
If you enjoyed this article please take the time to check out some of the other great content on our site.