If your brand doesn’t have an online presence of some sort, we hate to break it to you but you’re falling way behind. Even if you have an official website and a social media account, you need to be continuously putting effort into making them better. Chances are your competition is already doing that, and if you don’t follow suit you’ll eventually become obsolete.
It’s OK to admit that you aren’t the most tech savvy person in the world. Maybe you have no idea how to even go about creating an online presence for your brand, let alone maintaining it. Luckily, there’s a solution. There are plenty of professional online marketing services to act as your guiding light in the technological sector of your business.
Before you go about hiring a service, it is important to first understand why an online marketing agency is necessary for your business.
99.9% of your customers are online
Unless your target audience is a group a 85-year-olds that haven’t adapted to the ever changing technological world, chances are the majority of your customers are online. Even for those 85-year-olds, quite a few of them will have Facebook accounts – or a member of the younger generation is responsible for their consumer habits.
We say that the majority of your customer base is online, but this could mean a lot of things. Many of them will be using social media, most of them will use search engines like Google, a handful of them will enjoy browsing video content on Youtube. This shows that not only is it important to have an online presence, but to be present on a variety of online platforms.
It boosts your communication capabilities
If you’re not communication through online means, then you’re not communicating to your customers nearly enough. Online communication makes up 95% of all business-to-consumer communication. Think about it. When you receive a flyer in the mail promoting a local business, what do you do with that flyer?
There’s a good chance you toss it in the trash and never think about that company ever again. Maybe you even think to yourself, “What a waste of paper!” But when you receive an email or see a banner advertising a product that’s relevant to you, there’s a good chance you’ll click on it (unless of course it looks spammy).
It reaches your target audience in a more personal way
Through online analytics tools, you can better determine who your target audience is. And we’re talking about specifics, like age, gender, sexual orientation, and even lifestyle choices. Online marketing gives you a better opportunity to target this specific audience and make advertising and communication efforts much more personal.
It makes your brand seem relevant and reliable
The more your company is advertised online, the more trust consumers will have in you. Online advertising instills a sense of trust in your potential audience and proves that you are legit. The more online content that points consumers in your direction, the more valuable your brand will seem.